Google+, Google’s social media platform, is now allowing businesses to create a page (add us to your circle), which is great news! This allows businesses to have a presence on this new(ish) social media space. Additional exposure is always a great thing.

You do need to create a Google+ profile for yourself first, and then you can create a page for your company. It’s a quick and simple process to get it setup, but there are still tons of things you can do with it. Be sure to check out our tips below and make your Google+ page today!

Getting Setup

Getting your page profile setup is pretty quick and easy, you can add a picture, a tagline, a website and some text for an introduction. We do have some tips for making sure you get the most bang for your buck though!

• Make sure your tagline is descriptive and catchy. You often see this piece of information before you go to the page, and it could help to convince someone to click and visit your page.
• Just like with Facebook, you can add color and visual interest to your page with your page’s profile picture. Make it descriptive and powerful so people get a sense of what your company does. Google+ only allows for square pictures and they are a bit on the small side so there’s not a lot of space to work with, but you can still do a lot with it.
• Add lots of details to your introduction so people understand what your company is all about. Since this is the only spot to add details, make it count!
• Add a status update or two so people will see that you’re planning on being an active member of the community. People are less likely to care about your page if there aren’t any status updates because it makes it look like you won’t be back.
• Add some pictures in a photo album. This is a valuable asset, just like on your Facebook page, and it’s a great place to get more visuals to your users. Show pictures of your employees, display your products, or events you’ve held this year. Anything you can add here will be a valuable addition to your page. When you publish the photos, it also goes out as a status update, which is great as well.
• Add some links to the right hand area – you can add your other social media profiles on there, as well as links to important pages on your site.

Stay Involved

As with any social media site where you hope to have a good presence, it’s important to stay involved. Comment on other people’s status updates, share resources, and get involved in the conversation. Networking is all about making connections and you can’t do that by creating a profile and then leaving it alone. Make sure you continue to update your information, add pictures and add status updates, and your new Google+ page will shine!

We would love to connect with you on Google+, post a link to your page or profile in the comments below!