Most people know the value in having good business cards – it’s often the first impression people have of your business when you meet them in person. Picture this, you’ve met someone in person, and told them all about your great business and how you offer premium services and quality products. Then you hand them a less-than-amazing business card on thin paper. The picture you’ve painted doesn’t match the card you’re handing out to represent your company, so the pitch you’ve just made falls short. The fix for this scenario is pretty easy, make sure your cards match the kind of business you want to present.
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As 2011 is drawing to a close, we’re thinking forward to the new year and what it might bring. At Snoack Studios we like to take this time to think about our goals for the next year and start implementing our plans on making it a most prosperous year.
So we would like to issue this challenge to you all as you’re thinking of your goals – what could you do in the new year to propel your business to new heights and expand in new ways? We have some ideas to get you started, keep reading and see how some of these might fit in with your plans.
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Google+, Google’s social media platform, is now allowing businesses to create a page (add us to your circle), which is great news! This allows businesses to have a presence on this new(ish) social media space. Additional exposure is always a great thing.
You do need to create a Google+ profile for yourself first, and then you can create a page for your company. It’s a quick and simple process to get it setup, but there are still tons of things you can do with it. Be sure to check out our tips below and make your Google+ page today!
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It’s that time of year again – time to order your holiday cards with Snoack Studios! We would love to create cards for your family or your business that are funny, clever, professional, cute, beautiful or serious. Everyone’s style is different and we’ll help you come up with an original design that fits in with your needs and what you want to say. Our holiday cards can be any style, but our focus is always on a quality design which will be geared toward your audience, something that will catch their eye! We can assist with the printing as well, getting you all set and ready to go. We’ll help make your holiday cards fun again!
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Texture is a great way to add some visual interest to a design and give it that extra spark. Depending on the choice of texture, it can also add some character to the design as well, so it’s important to choose appropriate textures that match the style of the company.
We love using texture at Snoack Studios and wanted to highlight some really great uses of texture in web design today. We picked out 8 sites that have different types of textures and also different levels of intensity too. They all do a great job of utilizing these textures to enhance the site and create a great look.
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Many businesses follow the same marketing plan each year, although it’s always a great idea to incorporate new things every so often. Postcards are a great (new) idea to try, something that’s not really new but you might not have tried it before. They are considered a bit old-school, but there are lots of different ways to incorporate them into your marketing plans that could be a bit hit.
We’ll talk about some different ideas on how to use it, and hopefully give you a good starting point for including postcards in your next marketing idea.
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Everything about your website gives valuable information to your potential customers, the typography, layout, content, etc. But the style of your website especially says a lot about your company, whether you want it to or not. We’ve mentioned it before and we’ll say it again, your website is often the first impression many customers will have of your company, so it’s important to make sure that impression counts and is giving an accurate representation of your business.
What kind of impression is your website giving?
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Wednesday Call Solutions is a webinar group, run by Pamela Bir and I, for business owners and professionals that are looking to learn more about social media, blogging, productivity, Microsoft Office, and more. The group holds two webinars per month on different topics that are relevant in today’s business world.
The second Wednesday of the month covers a social media related topic and the fourth Wednesday of the month covers a more general business topic, including things like Microsoft Office training, photo editing skills, and productivity techniques.
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Promoting your own company online is a great way to expand your audience, but you can only do so much on your own. Allowing and encouraging others to help you promote the company is a powerful way to expand your audience to include more people, reaching more potential customers. Setting yourself up for promotion is the key to making this happen. So the question is, how do you become more promotable, and encourage others to help you in this process? Today we’ll talk about several ideas to help you become more promotable which will hopefully increase your online audience and expand your business.
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Defining your target audience is a step that should be taken early on when starting a business. In order to create any kind of marketing materials you must know who you’re planning to sell to and what would appeal to them. Only after coming up with these crucial things can you take steps to reach these people.
Defining a target audience is more than guessing who might be interested in your services. It’s about defining a specific person or group of people, getting detailed and specific so that you know their wants and needs and how your company fits in with those desires.
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