Most people know the value in having good business cards – it’s often the first impression people have of your business when you meet them in person. Picture this, you’ve met someone in person, and told them all about your great business and how you offer premium services and quality products. Then you hand them a less-than-amazing business card on thin paper. The picture you’ve painted doesn’t match the card you’re handing out to represent your company, so the pitch you’ve just made falls short. The fix for this scenario is pretty easy, make sure your cards match the kind of business you want to present.
read more
As 2011 is drawing to a close, we’re thinking forward to the new year and what it might bring. At Snoack Studios we like to take this time to think about our goals for the next year and start implementing our plans on making it a most prosperous year.
So we would like to issue this challenge to you all as you’re thinking of your goals – what could you do in the new year to propel your business to new heights and expand in new ways? We have some ideas to get you started, keep reading and see how some of these might fit in with your plans.
read more
It’s that time of year again – time to order your holiday cards with Snoack Studios! We would love to create cards for your family or your business that are funny, clever, professional, cute, beautiful or serious. Everyone’s style is different and we’ll help you come up with an original design that fits in with your needs and what you want to say. Our holiday cards can be any style, but our focus is always on a quality design which will be geared toward your audience, something that will catch their eye! We can assist with the printing as well, getting you all set and ready to go. We’ll help make your holiday cards fun again!
read more
Many businesses follow the same marketing plan each year, although it’s always a great idea to incorporate new things every so often. Postcards are a great (new) idea to try, something that’s not really new but you might not have tried it before. They are considered a bit old-school, but there are lots of different ways to incorporate them into your marketing plans that could be a bit hit.
We’ll talk about some different ideas on how to use it, and hopefully give you a good starting point for including postcards in your next marketing idea.
read more
Keeping in touch with clients and potential customers through email marketing is a great marketing technique and something your company should look into if you aren’t already utilizing it. The greatest reason that email marketing is beneficial is that it helps you to stay at the top of your customers’ minds.
Many people aren’t sure how to get started or what would be best for their company since there are so many different ideas out there. We’ll talk about some ideas today and give you all the info on getting started with it!
read more
Wednesday Call Solutions is a webinar group, run by Pamela Bir and I, for business owners and professionals that are looking to learn more about social media, blogging, productivity, Microsoft Office, and more. The group holds two webinars per month on different topics that are relevant in today’s business world.
The second Wednesday of the month covers a social media related topic and the fourth Wednesday of the month covers a more general business topic, including things like Microsoft Office training, photo editing skills, and productivity techniques.
read more
Promoting your own company online is a great way to expand your audience, but you can only do so much on your own. Allowing and encouraging others to help you promote the company is a powerful way to expand your audience to include more people, reaching more potential customers. Setting yourself up for promotion is the key to making this happen. So the question is, how do you become more promotable, and encourage others to help you in this process? Today we’ll talk about several ideas to help you become more promotable which will hopefully increase your online audience and expand your business.
read more
It’s common knowledge that a logo is a necessity for any business today. But many small business owners don’t know the process, time, and thought that goes into the creation of that powerful tool, and the impact it can have for your company. Someone once equated displaying a poorly designed site for your company the same as wearing pajamas to an interview for a new job. You wouldn’t want to appear unprofessional and nonchalant about what they think of you, and your company shouldn’t either. The same thought can be applied to your logo, it represents you in everything that you do, so you must put your best foot forward with it.
read more
Growing your online circle isn’t a popularity contest. Facebook fans, Twitter followers, and email subscribers are all potential customers, so growing your database of people is a great way to grow your business and spread the word about your company. However, you don’t want just anyone on your list in order to be truly beneficial for your company. They need to be people that might be interested in your services, your target audience. You don’t just want to get a ton of people but you want quality people on your list. There are tons of ways to spread the word and promote your online profiles, but today we’ll focus on one awesome tip in particular.
read more
Defining your target audience is a step that should be taken early on when starting a business. In order to create any kind of marketing materials you must know who you’re planning to sell to and what would appeal to them. Only after coming up with these crucial things can you take steps to reach these people.
Defining a target audience is more than guessing who might be interested in your services. It’s about defining a specific person or group of people, getting detailed and specific so that you know their wants and needs and how your company fits in with those desires.
read more