A Simple Trick To Get More Fans, Followers, & Subscribers

marketing,social media — by Shannon on July 22, 2011

fans-and-followers

Growing your online circle isn’t a popularity contest. Facebook fans, Twitter followers, and email subscribers are all potential customers, so growing your database of people is a great way to grow your business and spread the word about your company. However, you don’t want just anyone on your list in order to be truly beneficial for your company. They need to be people that might be interested in your services, your target audience. You don’t just want to get a ton of people but you want quality people on your list. There are tons of ways to spread the word and promote your online profiles, but today we’ll focus on one awesome tip in particular.

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Define Your Target Audience

business,marketing — by Shannon on July 5, 2011

target-audience

Defining your target audience is a step that should be taken early on when starting a business. In order to create any kind of marketing materials you must know who you’re planning to sell to and what would appeal to them. Only after coming up with these crucial things can you take steps to reach these people.

Defining a target audience is more than guessing who might be interested in your services. It’s about defining a specific person or group of people, getting detailed and specific so that you know their wants and needs and how your company fits in with those desires.

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10 New Marketing Ideas To Try

business,design,marketing — by Shannon on May 16, 2011

Most companies use the same marketing tactics every year, and don’t add in any new ideas or methods. That’s great if you’re getting good results, but chances are you’re getting the same results year after year and not growing, which isn’t great. In order to promote growth, we must try new things, spread the word, give our customers something new. You might get a chance to reach a new audience that you haven’t reached before, you might learn something new, or even entice old customers to come back and try your services again. Add some spice to your marketing mix and try some of our ideas below this year.

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Grow Your List With List Eruption

marketing,resources — by Shannon on May 3, 2011

listeruption List Eruption launches today! It’s a great new tool for anyone that wants to grow their email list and needs an easy to implement plugin to do just that.

List Eruption is created by Mark Thompson of Search Creatively, an internet marketing company. Mark also runs StayOnSearch, a great internet marketing and social media blog that provides lots of helpful information and resources.

Check out more information about List Eruption here.

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Branding Series: How Does It Relate To You?

business,design,marketing — by Shannon on April 19, 2011

branding Our last few posts have been all about branding, starting out with our discussion on what a brand is and then moving onto some examples of great & powerful brands that are out there today. This post concludes our branding series, and we’ll talk about how it all relates to you and your small business. I’ve read lots of articles and books on branding and I think the biggest thing people don’t cover is how a small business owner can relate to Starbucks and what they can do to make a great brand as well. Today, we’ll give you some applicable tips that you can start implementing for your business right away.

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Branding Series: Great & Powerful Brands

business,design,marketing — by Shannon on April 14, 2011

branding2 We’re continuing on in our branding series, and today we’ll talk about great brands and how they got to where they are today. It’s important to analyze how other companies attained their great status, in order to assess how you can apply those ideas to your company, and become successful in your own pursuit.

We started our series on branding a few days ago, talking about what exactly branding is, and what makes up a brand. The next step is to learn about other great brands out there, so read on to see some brands and how they got there.

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Branding Series: What Is a Brand?

business,design,marketing — by Shannon on April 11, 2011

branding This post kicks off our new series on branding. We’ll be bringing you a bunch of great articles that talk about what exactly a brand is, how you can increase your brand value, and we’ll also take a look at some strong brands out there today and what they’ve done to get there.

Branding is a pretty broad subject matter. But it’s an important topic for all business owners and professionals to become educated about. We’ll break it down for you today and walk through all the important terminology that you’ll need to know.

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8 Things Every Awesome Site Must Have

design,marketing,web design — by Shannon on March 3, 2011

websites-must-have Great websites are everywhere on the internet but awesome websites stand out from the competition and get noticed. They promote a company better, attract a larger audience and get shared on more social media sites than just okay websites. An awesome site is worth striving for and worth the time and energy it takes to create.

But what does it take to be categorized as an awesome website? We have some ideas on that, read on to find out how your site can go from great to awesome!

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Make Your MLM/Franchise Business Stand Out!

business,design,marketing — by Shannon on January 26, 2011

coloredpencilsMLM (Multi-Level Marketing) and Franchise businesses are usually supplied with some great marketing materials that set them up with the corporate brand and allow them to focus on selling, connecting, and the many other aspects of running their business. This is a great idea, except it doesn’t usually help you stand out since everyone in your company uses the same materials. Even if you aren’t competing with others in your company, if your audience has already seen these materials, they aren’t likely to give you a second look. You must do something different than everyone else, try new ideas, break the mold.

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New Years Web-solutions

business,marketing,web design — by Shannon on January 17, 2011

newyearsWhile everyone else is making their resolutions to lose weight and be more productive, you can make your Web-solutions, resolutions for your website. Set goals for the new year that allow you to reach more people online and better satisfy your online audience.

We talked about taking a look at your overall online marketing plan for 2011 back in December, looking at your website, social media, blog and email marketing. Today we’ll talk more specifically about your website and what you can do to improve so you start the new year out right.

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