With the recent changes Facebook made to Pages, you can now have a cover photo at the top of your page. This great new addition allows you to show a lot of personality and branding character to new and veteran users of your page, giving them a great idea of who you are and what you do.
It’s best to utilize this space well, giving information and a great visual representation of your company. We wanted to show you some examples of people that have great looking cover photos, so read on to see some great examples.
read more
As many Facebook page owners have already seen, it’s been announced that pages are changing their look. Timeline is being integrated, something we’ve only seen with user profiles before.
There are pros and cons with any kind of change, but all pages will be moving over to adopt Timeline on March 30, 2012. So we recommend embracing the new changes and integrating your page early on so you can start to get a feel for how it works. We’ve played around with Timeline for pages and have some great tips for you on how to adapt your page.
read more
Facebook provides such a great opportunity for your business to connect and reach more customers and clients. If you don’t already have a page, we highly recommend creating one for your company. One of the tricky things on Facebook though, is you don’t have a lot of time with new users and you need to stand out. When a new user lands on your page, they need to understand what you do quickly and easily. A custom landing page is a great way to catch their attention and deliver information to them visually so they can get connected. Check out our tips below on what you need for your landing page.
read more
Google+, Google’s social media platform, is now allowing businesses to create a page (add us to your circle), which is great news! This allows businesses to have a presence on this new(ish) social media space. Additional exposure is always a great thing.
You do need to create a Google+ profile for yourself first, and then you can create a page for your company. It’s a quick and simple process to get it setup, but there are still tons of things you can do with it. Be sure to check out our tips below and make your Google+ page today!
read more
Wednesday Call Solutions is a webinar group, run by Pamela Bir and I, for business owners and professionals that are looking to learn more about social media, blogging, productivity, Microsoft Office, and more. The group holds two webinars per month on different topics that are relevant in today’s business world.
The second Wednesday of the month covers a social media related topic and the fourth Wednesday of the month covers a more general business topic, including things like Microsoft Office training, photo editing skills, and productivity techniques.
read more
Promoting your own company online is a great way to expand your audience, but you can only do so much on your own. Allowing and encouraging others to help you promote the company is a powerful way to expand your audience to include more people, reaching more potential customers. Setting yourself up for promotion is the key to making this happen. So the question is, how do you become more promotable, and encourage others to help you in this process? Today we’ll talk about several ideas to help you become more promotable which will hopefully increase your online audience and expand your business.
read more
The newest social sharing idea has come from Google, the +1 button. It’s a new way of showing your appreciation of a webpage, and sharing it with your friends. Google has also implemented the +1′s into their page rank algorithm, further changing the SEO game, and adding an additional thing to consider in your online marketing efforts.
This is a great new tool for businesses to integrate into their websites and blog posts. Read on to discover what exactly the button does and how to utilize it for your business today.
read more
Growing your online circle isn’t a popularity contest. Facebook fans, Twitter followers, and email subscribers are all potential customers, so growing your database of people is a great way to grow your business and spread the word about your company. However, you don’t want just anyone on your list in order to be truly beneficial for your company. They need to be people that might be interested in your services, your target audience. You don’t just want to get a ton of people but you want quality people on your list. There are tons of ways to spread the word and promote your online profiles, but today we’ll focus on one awesome tip in particular.
read more
Facebook pages provide a great opportunity to promote your company and reach more potential customers. It’s important to stand out from the competition through customization and personalization of your page. Make sure you’re capitalizing on those opportunities by creating a Facebook page for your company that fits in with your style and company character.
There are also lots of opportunities to increase interaction and grow your audience. Read on to discover some of our tips on how to make your Facebook page the best it can be for your company.
read more
Custom tabs are a great way to add some color and personality to your Facebook Page’s otherwise bland interface. Even if your company colors are black and white, you still have a certain style that is your own and you can bring that style to Facebook, making your users feel right at home on your Page.
It’s also a great place to announce promotions & contests, describe your company to newcomers, and draw them in with things other than status updates. Get creative with it and make your new users feel welcome, or entice current users to get more involved.
read more