Google+, Google’s social media platform, is now allowing businesses to create a page (add us to your circle), which is great news! This allows businesses to have a presence on this new(ish) social media space. Additional exposure is always a great thing.
You do need to create a Google+ profile for yourself first, and then you can create a page for your company. It’s a quick and simple process to get it setup, but there are still tons of things you can do with it. Be sure to check out our tips below and make your Google+ page today!
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Wednesday Call Solutions is a webinar group, run by Pamela Bir and I, for business owners and professionals that are looking to learn more about social media, blogging, productivity, Microsoft Office, and more. The group holds two webinars per month on different topics that are relevant in today’s business world.
The second Wednesday of the month covers a social media related topic and the fourth Wednesday of the month covers a more general business topic, including things like Microsoft Office training, photo editing skills, and productivity techniques.
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Promoting your own company online is a great way to expand your audience, but you can only do so much on your own. Allowing and encouraging others to help you promote the company is a powerful way to expand your audience to include more people, reaching more potential customers. Setting yourself up for promotion is the key to making this happen. So the question is, how do you become more promotable, and encourage others to help you in this process? Today we’ll talk about several ideas to help you become more promotable which will hopefully increase your online audience and expand your business.
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The newest social sharing idea has come from Google, the +1 button. It’s a new way of showing your appreciation of a webpage, and sharing it with your friends. Google has also implemented the +1′s into their page rank algorithm, further changing the SEO game, and adding an additional thing to consider in your online marketing efforts.
This is a great new tool for businesses to integrate into their websites and blog posts. Read on to discover what exactly the button does and how to utilize it for your business today.
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Growing your online circle isn’t a popularity contest. Facebook fans, Twitter followers, and email subscribers are all potential customers, so growing your database of people is a great way to grow your business and spread the word about your company. However, you don’t want just anyone on your list in order to be truly beneficial for your company. They need to be people that might be interested in your services, your target audience. You don’t just want to get a ton of people but you want quality people on your list. There are tons of ways to spread the word and promote your online profiles, but today we’ll focus on one awesome tip in particular.
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Facebook pages provide a great opportunity to promote your company and reach more potential customers. It’s important to stand out from the competition through customization and personalization of your page. Make sure you’re capitalizing on those opportunities by creating a Facebook page for your company that fits in with your style and company character.
There are also lots of opportunities to increase interaction and grow your audience. Read on to discover some of our tips on how to make your Facebook page the best it can be for your company.
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Custom tabs are a great way to add some color and personality to your Facebook Page’s otherwise bland interface. Even if your company colors are black and white, you still have a certain style that is your own and you can bring that style to Facebook, making your users feel right at home on your Page.
It’s also a great place to announce promotions & contests, describe your company to newcomers, and draw them in with things other than status updates. Get creative with it and make your new users feel welcome, or entice current users to get more involved.
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Facebook uses a complex algorithm to calculate which posts should appear at the top of your News Feed, or even in your feed at all. If your business uses Facebook to market to your customers, you’ll want to learn more about this algorithm called EdgeRank to ensure your posts are being seen by your followers.
It’s a complex math calculation but using it to your advantage is an easy thing to do. You just need to be aware of it, and post things that will help your status updates be seen so they can work as hard as they can for you.
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Linked In is a great social media site to join and participate in, no matter what industry you’re involved with. It is considered one of the largest social media sites today so now is a great time to get involved and get connected. It was created for more professional networking and there are many opportunities to connect with other professionals and spread your reach online with this tool. As with any social media site, you get more out of something that you’re more active with. So we’ll cover a few different ways to get involved and stay active at Linked In, and how to grow your network and find more business.
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A post I wrote for W3Mag came out today: The Importance of Design in Online Marketing. From the post: Design is in all around us, on billboards, in print advertisements, on websites, etc. But it’s especially important online to think about good design, when you have so little time to make a quality impression. Online marketing gives you a valuable chance to reach a large number of people quickly, but if you aren’t using good and consistent design with every marketing avenue, then you aren’t getting all you can out of each opportunity.
Check out the full post at W3Mag.com.