There are lots of important things that go into creating a great site, including the typography, color choices, layout, usability, content, etc. But what is the most important element, that can make or break your site?

You have so little time to impress users when they land on your site, if they don’t understand what you’re all about quickly and easily, you’ve lost them. So delivering your message quickly and effectively is the most important element of any website, because without it, the greatest design in the world won’t help.

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Color is an important element of your site design, and tells the user a lot about your company. Are you sending the right message?

Color is perceived by the user subconsciously and can be affected by many different factors. You can have a feeling about a certain color based on your life experiences, your nationality, where you grew up, and many other factors. Even though different people feel differently about each color, it’s best to know the broad scope of what colors mean to the public. Using the wrong color in your design could portray the wrong idea about your company.

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We’ve said it before and we’ll say it again, your website is the central hub of your marketing efforts. It needs to rock, period. It’s often the only chance you get to impress a customer.

Feel like your website isn’t making the best impression? We have five quick tips today that should help you breathe some more life into your website without doing a huge overhaul. The little details often make a big difference when you have seconds to impress your visitors. Continue reading to see our quick tips and make a change on your site today!

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Great photography can make your site really stand out and appeal to your audience in a powerful way. However, there’s been a trend lately with great large photography taking center stage and making a bold statement on websites in different genres.

We see this trend applied in different ways, in large rotating banners, as great rich backgrounds, in full and powerful headers, etc. The application can be unique but the impact is unmistakable. Photography is powerful and it makes you stand out among your competition.

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Typography is one of the most important design elements on your website, and it plays a big role in your site’s functionality and usability as well. There are a few guidelines that you’ll want to abide by in order to keep your site user-friendly and easy to read, and we have lots of recommendations and tricks to help you spice it up and make it fun to look at as well. Remember, good design goes hand in hand with great typography.

Read on to see our list of typography mistakes you can make with your website, and how to avoid them for a more beautiful site.

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A new post I wrote for WDL came out today:
As a professional designer, it’s important to push ourselves daily to be the best that we can in order to create outstanding work. To be successful in our industry, we must continually grow and try new things that will enhance our design skills, and just as important, our leadership abilities. There are tons of ideas on the internet on how to become a better designer through Photoshop tutorials, HTML best practices, and new jQuery techniques. There aren’t as many about becoming a better leader in the design community, although it’s an important trait to have as a professional and a necessary skill to possess in our competitive industry.

See the full post at WebDesignLedger.com

Great websites are everywhere on the internet but awesome websites stand out from the competition and get noticed. They promote a company better, attract a larger audience and get shared on more social media sites than just okay websites. An awesome site is worth striving for and worth the time and energy it takes to create.

But what does it take to be categorized as an awesome website? We have some ideas on that, read on to find out how your site can go from great to awesome!

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We get many different requests for websites at Snoack Studios and every now and then we hear people ask for something with flash. Today I will to address why flash isn’t the best option for your site and why it actually does more harm than good. People tend to regard flash sites as fun and exciting, and better than a site without flash. However, the goal of today’s post is to dispel that myth and prove to you why you really don’t want a flash website after all. There are many other options out there today that are better for your users and better for search engines which are the two most important groups to think about with most websites.

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While everyone else is making their resolutions to lose weight and be more productive, you can make your Web-solutions, resolutions for your website. Set goals for the new year that allow you to reach more people online and better satisfy your online audience.

We talked about taking a look at your overall online marketing plan for 2011 back in December, looking at your website, social media, blog and email marketing. Today we’ll talk more specifically about your website and what you can do to improve so you start the new year out right.

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Everyone starts out with high hopes when a new website is created. It’s bright and shiny and everything your company is looking for with their online presence. It defines you perfectly, shows your professionalism and character, and showcases your company’s services well.

Your company has spent much valuable time on this process because it is so important to you and the success of your business, so you assisted with brainstorming, planning, and implementation until you received the finished product.

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