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Change Up Your Marketing – Send a Postcard

business | marketing by Shannon Noack on October 6, 2011 | 0 Comments

Many businesses follow the same marketing plan each year, although it’s always a great idea to incorporate new things every so often. Postcards are a great (new) idea to try, something that’s not really new but you might not have tried it before. They are considered a bit old-school, but there are lots of different ways to incorporate them into your marketing plans that could be a bit hit. We’ll talk about…

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Email Marketing For Your Company

design | marketing by Shannon Noack on September 22, 2011 | 1 Comment

Keeping in touch with clients and potential customers through email marketing is a great marketing technique and something your company should look into if you aren’t already utilizing it. The greatest reason that email marketing is beneficial is that it helps you to stay at the top of your customers’ minds. Many people aren’t sure how to get started or what would be best for their company since there are so many…

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Wednesday Call Solutions

blogging | business | education | marketing | resources | social media by Shannon Noack on August 31, 2011 | 0 Comments

Wednesday Call Solutions is a webinar group, run by Pamela Bir and I, for business owners and professionals that are looking to learn more about social media, blogging, productivity, Microsoft Office, and more. The group holds two webinars per month on different topics that are relevant in today’s business world. The second Wednesday of the month covers a social media related topic and the fourth Wednesday of the month covers a more…

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How Promotable Is Your Company?

business | marketing | social media by Shannon Noack on August 25, 2011 | 0 Comments

Promoting your own company online is a great way to expand your audience, but you can only do so much on your own. Allowing and encouraging others to help you promote the company is a powerful way to expand your audience to include more people, reaching more potential customers. Setting yourself up for promotion is the key to making this happen. So the question is, how do you become more promotable, and encourage…

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The Value of a Quality Logo

design | logos | marketing by Shannon Noack on August 15, 2011 | 2 Comments

It’s common knowledge that a logo is a necessity for any business today. But many small business owners don’t know the process, time, and thought that goes into the creation of that powerful tool, and the impact it can have for your company. Someone once equated displaying a poorly designed site for your company the same as wearing pajamas to an interview for a new job. You wouldn’t want to appear unprofessional…

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A Simple Trick To Get More Fans, Followers, & Subscribers

marketing | social media by Shannon Noack on July 22, 2011 | 0 Comments

Growing your online circle isn’t a popularity contest. Facebook fans, Twitter followers, and email subscribers are all potential customers, so growing your database of people is a great way to grow your business and spread the word about your company. However, you don’t want just anyone on your list in order to be truly beneficial for your company. They need to be people that might be interested in your services, your target audience….

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Define Your Target Audience

business | marketing by Shannon Noack on July 5, 2011 | 2 Comments

Defining your target audience is a step that should be taken early on when starting a business. In order to create any kind of marketing materials you must know who you’re planning to sell to and what would appeal to them. Only after coming up with these crucial things can you take steps to reach these people. Defining a target audience is more than guessing who might be interested in your services….

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10 New Marketing Ideas To Try

business | design | marketing by Shannon Noack on May 16, 2011 | 1 Comment

Most companies use the same marketing tactics every year, and don’t add in any new ideas or methods. That’s great if you’re getting good results, but chances are you’re getting the same results year after year and not growing, which isn’t great. In order to promote growth, we must try new things, spread the word, give our customers something new. You might get a chance to reach a new audience that you…

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Grow Your List With List Eruption

marketing | resources by Shannon Noack on May 3, 2011 | 2 Comments

List Eruption launches today! It’s a great new tool for anyone that wants to grow their email list and needs an easy to implement plugin to do just that. List Eruption is created by Mark Thompson of Search Creatively, an internet marketing company. Mark also runs StayOnSearch, a great internet marketing and social media blog that provides lots of helpful information and resources. Check out more information about List Eruption here.

Branding Series: How Does It Relate To You?

business | design | marketing by Shannon Noack on April 19, 2011 | 0 Comments

Our last few posts have been all about branding, starting out with our discussion on what a brand is and then moving onto some examples of great & powerful brands that are out there today. This post concludes our branding series, and we’ll talk about how it all relates to you and your small business. I’ve read lots of articles and books on branding and I think the biggest thing people don’t cover is how…

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