Blogging is an excellent idea for businesses for so many reasons. It’s a great way to have more searchable content online for search engines, users can read more about you and your services, it shows your professional knowledge of the industry you’re in, and so much more. But if you don’t have visitors to your blog, your great content can go to waste. Social media provides the perfect opportunity to promote your…
With the recent changes Facebook made to Pages, you can now have a cover photo at the top of your page. This great new addition allows you to show a lot of personality and branding character to new and veteran users of your page, giving them a great idea of who you are and what you do. It’s best to utilize this space well, giving information and a great visual representation of…
As many Facebook page owners have already seen, it’s been announced that pages are changing their look. Timeline is being integrated, something we’ve only seen with user profiles before. There are pros and cons with any kind of change, but all pages will be moving over to adopt Timeline on March 30, 2012. So we recommend embracing the new changes and integrating your page early on so you can start to get…
Facebook provides such a great opportunity for your business to connect and reach more customers and clients. If you don’t already have a page, we highly recommend creating one for your company. One of the tricky things on Facebook though, is you don’t have a lot of time with new users and you need to stand out. When a new user lands on your page, they need to understand what you do…
Google+, Google’s social media platform, is now allowing businesses to create a page (add us to your circle), which is great news! This allows businesses to have a presence on this new(ish) social media space. Additional exposure is always a great thing. You do need to create a Google+ profile for yourself first, and then you can create a page for your company. It’s a quick and simple process to get it setup,…
Wednesday Call Solutions is a webinar group, run by Pamela Bir and I, for business owners and professionals that are looking to learn more about social media, blogging, productivity, Microsoft Office, and more. The group holds two webinars per month on different topics that are relevant in today’s business world. The second Wednesday of the month covers a social media related topic and the fourth Wednesday of the month covers a more…
Promoting your own company online is a great way to expand your audience, but you can only do so much on your own. Allowing and encouraging others to help you promote the company is a powerful way to expand your audience to include more people, reaching more potential customers. Setting yourself up for promotion is the key to making this happen. So the question is, how do you become more promotable, and encourage…
The newest social sharing idea has come from Google, the +1 button. It’s a new way of showing your appreciation of a webpage, and sharing it with your friends. Google has also implemented the +1’s into their page rank algorithm, further changing the SEO game, and adding an additional thing to consider in your online marketing efforts. This is a great new tool for businesses to integrate into their websites and blog…
Growing your online circle isn’t a popularity contest. Facebook fans, Twitter followers, and email subscribers are all potential customers, so growing your database of people is a great way to grow your business and spread the word about your company. However, you don’t want just anyone on your list in order to be truly beneficial for your company. They need to be people that might be interested in your services, your target audience….
Facebook pages provide a great opportunity to promote your company and reach more potential customers. It’s important to stand out from the competition through customization and personalization of your page. Make sure you’re capitalizing on those opportunities by creating a Facebook page for your company that fits in with your style and company character. There are also lots of opportunities to increase interaction and grow your audience. Read on to discover some…