Custom tabs are a great way to add some color and personality to your Facebook Page’s otherwise bland interface. Even if your company colors are black and white, you still have a certain style that is your own and you can bring that style to Facebook, making your users feel right at home on your Page. It’s also a great place to announce promotions & contests, describe your company to newcomers, and…
Facebook uses a complex algorithm to calculate which posts should appear at the top of your News Feed, or even in your feed at all. If your business uses Facebook to market to your customers, you’ll want to learn more about this algorithm called EdgeRank to ensure your posts are being seen by your followers. It’s a complex math calculation but using it to your advantage is an easy thing to do….
Linked In is a great social media site to join and participate in, no matter what industry you’re involved with. It is considered one of the largest social media sites today so now is a great time to get involved and get connected. It was created for more professional networking and there are many opportunities to connect with other professionals and spread your reach online with this tool. As with any social media…
A post I wrote for W3Mag came out today: The Importance of Design in Online Marketing. From the post: Design is in all around us, on billboards, in print advertisements, on websites, etc. But it’s especially important online to think about good design, when you have so little time to make a quality impression. Online marketing gives you a valuable chance to reach a large number of people quickly, but if you aren’t…
Twitter has changed its look, and with the changes you’ll see several new features where Twitter hopes to improve your experience and allow you to do more at twitter.com. The updated look includes a slightly wider and more interactive interface, with more options to interact that we only saw in third-party Twitter applications before. What do these changes mean for you? We’ll talk about custom backgrounds, and the new features that give…
Creating a Facebook Page for your business is a great way to market yourself on Facebook, extending your reach to Facebook’s ever-growing 500 million plus users. We introduced the topic of Facebook Pages in our Social Media Series a few weeks ago, so today we’ll talk more about what you can do with a Facebook Page, and how you can customize it to make your page really shine. Customization is really the key…
StayOnSearch.com, a great blog that offers search and social media marketing tips and resources, is now offering a free 10 week internet marketing course. This course is comprehensive and has something to offer for marketers of any level. This detailed look at internet marketing is smart and includes tons of great topics including SEO, online advertising, market analysis, social media and link building to name a few. It’s a great resource and…
The best way to learn more about social media is to do some research, and there are tons of articles available online. I’ve gathered some great ones together to help you start your research or learn more about what you can do with social media. Interacting and building relationships are the key to being successful with social media. You just need to get started! This post wraps up our social media series….
We’re continuing on in the social media series, and talking about Twitter today (check out last week’s post for information on using Facebook for business). Twitter has a simple and yet unique method that only allows 140 characters per post. It started as a great way to inform friends and family of your whereabouts, and has evolved into a community of diverse people: businessmen, teens, artists, non-profits, etc. Twitter doesn’t limit you…
Facebook is not only one of the most popular social media sites out there, it’s one of the most visited sites on the internet today. Tons of people use facebook for personal relations, and are unaware of how to use it for business. With millions of users to connect with, it can be a great marketing tool that’s inexpensive and useful for your company. Check out this handy guide for some tips…