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New Site Launch: New Jersey Fitness

new website launch | testimonial by Shannon Noack on January 12, 2011 | 0 Comments

newjerseyfitness2We’re excited to announce the first new site launch from Snoack Studios in 2011. It’s sure to be a great year with lots of new great site designs, and this one kicks it off with style!

The custom WordPress blog theme is professional and clean, allowing the text and images to do the talking. Bright blues and muted grays provide some color to this clean site. The blog features tips and resources for people interested in fitness, and showcases experts and notable people in the fitness industry. Check it out at


New Jersey Fitness needed a site that was minimal in style, with a high quality look. We created a clean site that was easy to navigate through careful choices in color, typography and graphic elements to make this site really shine without saying a lot. We chose to use bright and darker blue hues that express fun and energy, but remain classy and polished.


There are a few graphic details that create interest and add some flair to the site, including the search pop-out box at the top, the “see all” buttons in the sidebar, and the headers with arrows and 2 tones.

The homepage needed to feature 4 notable people in the fitness industry, and include some recent blog posts so we created a custom homepage that would cater to this need. We wanted the homepage to include a lot of information but not be too busy, so we worked hard to maximize the space we used without cramming things in too much.

New Jersey Fitness is a new blog and will be incorporating several elements over the next year as they get going. Currently, you can see the noteworthy individuals on the homepage, and even nominate someone to Become a Friend of New Jersey Fitness. You can read the blog where they talk fitness, offering tips and resources that will be helpful and interesting to anyone interested in fitness. They will also be adding some videos and social networks in the future where you can connect with them and stay a part of the community.

Here is what Jim McConville had to say about working with Snoack Studios:

Shannon was awesome. Her guidance was the main ingredient we lacked in getting New Jersey Fitness up and running. Thanks to her suggestions, creativity, and patience we are now a reality. I have nothing but rave reviews for Shannon at Snoack Studios. Thank you Shannon !!!

Thanks for working with us Jim, we had a great time working on the project! We would love to hear your thoughts and comments on the new design below.


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