Google Analytics is one of the most robust tools available for tracking and analyzing website traffic. It provides invaluable insights into how users interact with your site, which pages are performing well, and where improvements can be made. However, simply having Google Analytics installed isn’t enough—you need to know how to use it effectively. By mastering a few key features and strategies, you can unlock the full potential of Google Analytics to…
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Getting your small business noticed online can feel like trying to yell over a rock concert. Luckily, if you’re using WordPress, there are some incredible SEO tools that can crank up your volume so you can be heard. From easy-to-use plugins to free tools that dig into your WP site like a digital detective, these SEO resources have the potential to help you rise in search rankings, attract more traffic, and increase…
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We have a lot to celebrate this year, 15 years is a huge milestone to reach! We’re proud to have been in business for that long, and extremely grateful that we’ve been able to do what we love for all those years – designing new websites, logos, and small business marketing collateral for clients located all over the United States. We enjoy working on a variety of different projects each year that…
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When we’re perusing social media or browsing online, strong visuals including high-quality photography are extremely powerful — they’re one of the only ways to stop the scroll! Many small businesses rely on the use of stock images to some extent in their marketing materials, and choosing photos that allow people to connect with your business is vital to your marketing efforts. Whether you’re updating your website, creating social media content, or developing…
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In the digital age, Artificial Intelligence (AI) is the superhero sidekick your marketing team never knew they needed. Imagine a world where your marketing efforts are so efficient, it feels like magic — but it’s actually just some brilliant algorithms doing a lot of the heavy lifting. Here are specific ways businesses can invite AI onto the marketing team and give their strategies a serious upgrade. 1. Personalized Customer Experiences AI enables…
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Creating a visually appealing and user-friendly WordPress website is essential for making a lasting impression. In today’s digital landscape, your website often serves as the first point of contact between you and your audience, so you want to get it right. That’s where we come in. With the right design elements, we can help you enhance user experience, boost engagement, and achieve your online goals. Whether we’re building a blog, an e-commerce…
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In today’s digital age, having a secure website is crucial for small businesses. A breach can result in lost customer trust, financial damage, and legal consequences. Small business websites often become easy targets for cyberattacks due to limited resources and security measures. However, by taking proactive steps with your WordPress website, businesses can protect themselves against potential threats. Here are some essential security tips to help small businesses safeguard their WordPress websites:…
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Finding high-quality stock photos doesn’t have to be a hassle. Here are five excellent resources where you can find the perfect images for your small business: These stock photo sources offer a range of options to suit your business’s visual needs, helping you create engaging, professional marketing materials. What’s your preferred stock photo source, and why? Let us know in the comments!
Artificial Intelligence is revolutionizing industries by streamlining operations, enhancing customer experiences, and driving innovation. Here are several effective strategies to consider if you’re looking to integrate AI into your business. 1. Automate Routine Tasks AI can handle repetitive tasks, freeing up human resources for more strategic activities. Consider implementing AI-powered tools for: 2. Enhance Customer Experience Personalized experiences are key to customer satisfaction. Many businesses choose to use AI to: 3. Optimize…
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When designing a website for your small business, plugins can be invaluable tools to: Here’s a rundown of some of the current best plugins developed to work seamlessly with WordPress websites, ensuring compatibility, reliability, and ease of use for WordPress users — especially for those managing small business websites. Divi: Renowned for its versatility and user-friendly drag-and-drop interface, Divi makes it easy to create stunning websites with zero coding experience. Its extensive library…
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