Whether you’re a one-person shop or a growing small business, having a clear, simple social media plan helps you stay visible, relevant, and ready to catch those year-end sales in the busiest—and most competitive—time of year. Use this quick to-do list to keep your marketing organized and effective without burning out this season! 1. Map Out Your Holiday Offers Early Decide what you’re promoting NOW: special bundles, limited-time discounts, gift sets, loyalty…
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Earlier this year, we launched a new website for the Challis Idaho Youth Bird Dog Association. This local non-profit needed a new website to promote their events and share the opportunities they offer to the community. The result is a clean, visually engaging site that highlights their free annual training clinics through beautiful photos and a user-friendly layout, making it easy for visitors to explore and find the information they need. Visit…
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Despite what some might think, email marketing remains one of the most cost-effective ways for small businesses to reach customers, nurture relationships, and drive sales. But creating emails that actually convert takes more than just sending regular updates; it’s all about strategy, personalization, and timing. Here are some best practices to help your next campaign deliver real results. 1. Start with a Clear Goal Before writing a single word, decide what you…
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This is Part 2 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. — As a small business owner, you know how important it is to understand your customers. But when it comes to your website, it’s not always clear what’s working and what isn’t. That’s where…
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It’s hard to believe another year has flown by, and that we’re now celebrating 16 years in business! Over the years, we’ve had the pleasure of designing and developing websites, building brands and logos, and creating both print and digital marketing materials for our many happy clients. We’ve truly enjoyed the variety of projects we’ve taken on, as well as the diverse clients and industries we’ve had the opportunity to work with….
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We launched a sleek new website for LJS Consulting earlier this year, a Houston-based firm specializing in construction consulting and litigation support. Their goal was a clean, straightforward, and user-friendly site that highlights their services and provides helpful information for potential clients. The final result is a one-page website that features a minimalist layout with plenty of white space, bright imagery for visual appeal, classic typography, and their signature red color. Take…
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If you’re running a small business, your website is often the first impression you make. And no matter how great your site looks, it won’t help much if customers can’t find it. That’s where Search Engine Optimization (SEO) comes in — and luckily, WordPress has some powerful plugins that make SEO much easier, even if you’re not a tech wizard. Here are some of the best WordPress plugins to increase the odds…
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Earlier this year, we launched an elegant new website for Welcome Bag Shoppe, a Las Vegas-based brand specializing in custom, curated gift experiences for events and businesses. As a new name in the industry, they envisioned a website that reflected the same care and creativity they put into their gifts. So we put together a clean, elegant design that allows their beautifully crafted gifts to speak for themselves. You can check it…
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Stock photos are more than just filler — they’re a visual extension of your brand. As customer expectations shift, so does the look and feel of the imagery that resonates. For small businesses, staying current with stock photo trends can ensure your marketing feels fresh and authentic, without the cost of a custom photo shoot. 1. Real People, Real Moments Gone are the days of stiff poses and overly polished smiles. Today’s…
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This is Part 1 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. — In 2025, having a website isn’t enough; you need to understand how your audience is using it — and that’s where Google Analytics comes in! Not only is it free, it gives you a…
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