Every year Pantone chooses a color to represent the year and the trends that Pantone expects to see, and Viva Magenta 18-1750 is Pantone’s 2023 Color of the Year. Pantone says, “It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Pantone talks more about why they chose it and how to use this bold hue. Magenta is always a bold choice and this shade is certainly expressive. Using this powerhouse color in your website can give a huge punch and a lot of personality. Check out these great examples!

Website Inspiration

These websites have been inspired by this power color, using it in fine details and large blocks of color to add a lot of strength and power to the overall design.

What other websites have you seen lately with this power color included?