How important is it that your site is efficient? Well let’s break it down and see. A customer comes to your site and wants to find out what it is that you do and if they are interested, they want to contact you. If your site is unorganized and they can’t find out specific services and then can’t find a contact page with your email or phone number, you’ve lost a sale. I would say having your site organized and efficient is pretty important.

How do I organize my site?

Giving users the best experience possible is important and in order to do that you must:

• Anticipate a user’s path through your site by showing them the way. Direct users by giving them places to click and sending them from one area to the next.
• Give them something to look at or read, if your content isn’t worthy of their time, they will leave.
• Have others look at your site and navigate through it, ask them to find your phone number, your services, and anything else is that is very important to you. A setup that makes sense to you, might not make sense to others.
• Don’t have too many top level pages in your navigation, give users a few options and then break it into smaller sections from there. 20 top level items is confusing and takes too long to read!

Having a well organized site is the key to your site’s success, and goes hand in hand with your company’s success. If your site is confusing it probably has too much content or too many pages. Take it down to the basics, your users will appreciate the simplicity and ease of use that your site will have.