Balancing those 2 things is the key to creating a great website for your business. Your site isn’t about you it’s about your company, but you do have to love it, so your wants and needs are important for a great outcome on your website overall.

Clients often come to us with a list of their wants for a new website, and sometimes haven’t given much thought to their needs. It’s necessary to consider both as it helps you create a more powerful site. Read on to see how you can get the best of both worlds and achieve more success with your website in the end.

What You Want

This is usually the easy part for people to figure out, and a great place to start when you’re thinking about a new website. Most people know they want a site that has your brand colors, a professional look, and is easy to navigate. Aside from that, it’s helpful to think about:

• What you want your audience to do when they’re on the site
• Which colors will suit your audience best if you don’t have brand colors
• Typography that fits in well with your company and establishes the right style for you

A great way to find what you like and want in a site is to look at other sites in your niche and see what they do well, and what you could improve upon. It’s also great to venture outside of your industry and find really different ideas that people have tried. You might be able to start a new trend in your industry by bringing a new idea to the table.

What You Need

Now the tough part is figuring out how to incorporate what you want in the site, and make it fit in with what your company really needs. Many times a client will love certain colors or textures, but they aren’t right for their business because of their industry or their target audience. If you’re targeting a masculine audience you need to consider which colors, fonts and layouts will best suit their taste and make them feel comfortable using your site.

You’ve made your list of wants, now think about how they fit in with your target audience and if each choice that you’ve made is the best for the company and the people you want to appeal to:

• What is the best layout for your target audience, that will allow them to do the things you want them to do on your site?
• Are the colors you’ve chosen the best for your target audience, and representative of the characteristics of your company?
• Does the typography you picked out showcase that same style and fit in with all those same characteristics?

Balancing your wants and needs isn’t always easy, but it is important to think of both when you’re working to create a new site. Only then can you create a site that caters toward your target audience and is powerful enough to represent your company well.