When we’re perusing social media or browsing online, strong visuals including high-quality photography are extremely powerful — they’re one of the only ways to stop the scroll! Many small businesses rely on the use of stock images to some extent in their marketing materials, and choosing photos that allow people to connect with your business is vital to your marketing efforts.  Whether you’re updating your website, creating social media content, or developing…

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In the digital age, Artificial Intelligence (AI) is the superhero sidekick your marketing team never knew they needed. Imagine a world where your marketing efforts are so efficient, it feels like magic — but it’s actually just some brilliant algorithms doing a lot of the heavy lifting.  Here are specific ways businesses can invite AI onto the marketing team and give their strategies a serious upgrade. 1. Personalized Customer Experiences AI enables…

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