The holiday season is an especially busy time for small businesses, resulting in a significant portion of annual revenue — if done well. This time of year offers unique opportunities to engage with loyal customers, attract new ones, and finish the year on a high note! Here’s a strategic guide to help your business stand out in ways that convert to sales during this festive time: 1. Plan Early for Maximum Impact…
Google Analytics is one of the most robust tools available for tracking and analyzing website traffic. It provides invaluable insights into how users interact with your site, which pages are performing well, and where improvements can be made. However, simply having Google Analytics installed isn’t enough—you need to know how to use it effectively. By mastering a few key features and strategies, you can unlock the full potential of Google Analytics to…
When we’re perusing social media or browsing online, strong visuals including high-quality photography are extremely powerful — they’re one of the only ways to stop the scroll! Many small businesses rely on the use of stock images to some extent in their marketing materials, and choosing photos that allow people to connect with your business is vital to your marketing efforts. Whether you’re updating your website, creating social media content, or developing…
In the digital age, Artificial Intelligence (AI) is the superhero sidekick your marketing team never knew they needed. Imagine a world where your marketing efforts are so efficient, it feels like magic — but it’s actually just some brilliant algorithms doing a lot of the heavy lifting. Here are specific ways businesses can invite AI onto the marketing team and give their strategies a serious upgrade. 1. Personalized Customer Experiences AI enables…
Marketing your company doesn’t have to be hard, time consuming, or expensive. There are lots of creative ways to gain exposure for your business that won’t break the bank, and many of them you can even do yourself if you’re on a budget. Check out our ideas for marketing your company below, and let us know your ideas in the comments too! Get active on social media The more you interact with…
These are unprecedented times with so many unknowns and it’s a scary time for many, including small businesses. As a fellow small business, we can empathize, it’s a tough time for us all. We’ve all had many adjustments in the last few months as the pandemic has taken over and forced us to change how we do business. Many have had to send employees home to work virtually or to close their…
Business cards are a staple for any business. They’re often the one item left behind after a meeting, a first encounter or a conversation that can leave a lasting impression and remind your new potential customer who you are and why they want to work with you. You want that little piece of paper to be powerful, to inform, and to impress so they remember you. So how do you get the…
Business cards are a staple for every business, and should make an impression when you hand them out. They’re small and don’t have room for a lot of information or design but they’re often the only thing someone will have to remember you by and it can certainly make an impact on it’s recipient and whether or not they call you. Make it fun, memorable, beautiful, poignant, or picturesque. Whatever you do,…
Getting your name out there can be tough, whether you’re just getting started or you’ve been in business for years. But keep in mind, marketing is a marathon, not a sprint. It’s a continuous process, something that takes time and diligence to build up so that your business can become prosperous and successful for the long haul. Our ideas today focus on meeting people and networking, because people like buying from people…
Pinterest is a great place to find inspiration for any type of project, from a large home renovation to an invitation design for a party. We’ve had clients send us Pinterest boards with ideas of things they like for color palettes, fonts, website layouts and everything in between. It’s also a great source of inspiration for brochures and printed marketing materials for businesses, and a great place to check out new ideas…