For small businesses refreshing a website, updating their branding, or planning a marketing campaign, choosing the right imagery can make a surprisingly big difference. Stock photos have come a long way from the days of the vacant, smiling office team gathered around a laptop—but even still, sometimes stock isn’t always the way to go. Visual content is becoming more personal, more authentic, and—due to generative AI—more complicated. Here’s what we’re seeing so far…
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When you’re launching or updating a website for your small business, it’s tempting to look for the quickest and least expensive option. DIY website builders promise anyone can create a professional-looking site, and AI tools claim they can have you online in minutes. But before you choose the cheapest route, ask yourself one question: How much is your time worth? The DIY Route Isn’t as Simple as It Looks Website builders have…
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Cyberattacks aren’t a consideration exclusive to larger corporations. Small businesses are increasingly finding themselves in the crosshairs, often because hackers assume cybersecurity measures are limited. Whether you have a team of 2 or 20, you can significantly improve your defenses by applying a few smart practices that can go a long way to protect your business, employees, and customers. 1. Build a Security-First Culture Cybersecurity starts with people. Make sure employees understand…
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This is Part 3 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. If you’re just starting out, check out the recommended reading below first!– If you’ve opened Google Analytics and felt overwhelmed by all the numbers, you’re not alone! The good news is that you don’t…
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As the new year gets underway, we’re looking back on some of our favorite posts from 2025. Our goal with this blog is to share content that small businesses will find valuable and helpful for their business, with topics covering things like marketing strategies, design inspiration and trends, social media tools, blogging ideas, and more. Take a look at our top posts from 2025, and let us know in the comments what…
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Whether you’re a one-person shop or a growing small business, having a clear, simple social media plan helps you stay visible, relevant, and ready to catch those year-end sales in the busiest—and most competitive—time of year. Use this quick to-do list to keep your marketing organized and effective without burning out this season! 1. Map Out Your Holiday Offers Early Decide what you’re promoting NOW: special bundles, limited-time discounts, gift sets, loyalty…
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Despite what some might think, email marketing remains one of the most cost-effective ways for small businesses to reach customers, nurture relationships, and drive sales. But creating emails that actually convert takes more than just sending regular updates; it’s all about strategy, personalization, and timing. Here are some best practices to help your next campaign deliver real results. 1. Start with a Clear Goal Before writing a single word, decide what you…
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This is Part 2 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. — As a small business owner, you know how important it is to understand your customers. But when it comes to your website, it’s not always clear what’s working and what isn’t. That’s where…
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This is Part 1 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. — In 2025, having a website isn’t enough; you need to understand how your audience is using it — and that’s where Google Analytics comes in! Not only is it free, it gives you a…
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Creating a solid marketing plan can be the difference between a business that takes off and one that fails to flourish. If you’re a small business owner, you don’t need a massive budget or a fancy agency to create a marketing plan — you just need a clear strategy. Here’s a quick guide to the steps in building a marketing plan that drives real results: 1. Define Your Goals Start with the…
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