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A New Alternative In Professional Photography

general by Shannon Noack on March 10, 2010 | 0 Comments


Finding the perfect image is a constant struggle for print and web designers and a necessary evil of designing professionally. Sometimes you can’t seem to find that perfect image you have in your head, the one that would make your design really pop. Mariano Pastor, a photographer in New York decided to offer an alternative to pricy photoshoots and stock photography. His story is included in the press release below.

High End Photographer Launches ViaU! Online/By-Mail Service to Offer Studio Photography at Stock Photo Prices

NEW YORK—February 18, 2009-A well-known, high-end luxury-product photographer has come up with a way for businesses to afford his talents, despite the current economy. Mariano Pastor, best known for his work for Town & Country, W, Lancome, Givenchy and more, has launched ViaU! at ViaU! offers businesses customized, studio-quality still-life product shots of almost anything with unlimited usage rights for the flat fee of $112.

“If Isaac Mizrahi can create a successful line for Target, I thought there must be a way I can similarly extend my brand to include an affordable price point option,” said Mariano. “So, using a Netflix-esque business model, I invented ViaU! for photographing most small consumer products – toys, wine glasses, laundry detergent, chainsaws, diamond jewelry, soccer balls, lipstick – you name it.”

ViaU! is good news for entrepreneurs, start-ups and small businesses who cannot afford the costly day rates that booking a professional photography studio commands. The convenient flat fee eliminates the need for price estimates and negotiations.

The process works as follows:

Visit and create a layout choosing from background choices

No estimates, or negotiations, now you are done. Send your product to ViaU!

Within 24 hours ViaU! will photograph it, post the results for your review, and then return your product at ViaU!’s expense.

Download your high resolution photo for a flat fee of $112 which includes unlimited usage rights.

Additionally, ViaU! is a new option for creative art directors looking for stock photos. In lieu of licensing traditional stock photos that come with complicated restrictions, ViaU!’s $112 flat fee offers the creative control of custom photography along with unlimited usage rights.

“I am in the business of creating beautiful, hassle-free pictures for my clients,” said Mariano. “It’s your shot when you use ViaU!”

About Mariano
Mariano graduated from Pratt Institute with a degree in Fine Arts. Early in his career, he worked extensively for Town & Country and W magazines. Over the years, he has created photography for companies such as Lancôme, Revlon, Schick, Halston and Givenchy. Mariano has received the Best Photography award from the Art Director’s Club of New York. For more information visit

Jen Maguire 212-366-1796 or


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