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Absolut beauty

general | inspiration by Shannon Noack on September 28, 2008 | 5 Comments

I’ve always had a soft spot for Absolut ads. So simple and yet positively genius. According to Wikipedia, it’s the longest running ad campaign, ever. Not sure of the validity of this claim, but it’s certainly been a very long time. Based on the shape of the bottle, which is distinct among other vodkas, unlimited variations of the ad have been made. Over 1500, according to Wikipedia! I compiled some ads here to showcase the fact that each ad is completely unique, while maintaining the brand and making a statement. There is definitely something to learn here, this ad concept was first started around 1980, and it’s still running! Enjoy..


  1. jin
    September 28, 2008 @ 12:07 pm

    I’ve always loved the absolut ads as well. I bought the Absolut book. It was a gem.

    However, in recent years it seems their ads are nowhere nearly as inspiring as they used to be. I wonder what happened.

  2. shannon
    September 28, 2008 @ 5:18 pm

    I agree, I also haven’t seen a lot lately. Maybe they are coming up with a whole new campaign, although I wonder if that would ever work for Absolut since this one concept has been going for so long..

  3. Absolut Beauty
    September 28, 2008 @ 5:56 pm

    […] Visit Source. […]

  4. el norberto
    September 30, 2008 @ 10:52 am

    congratulations !!!!!

  5. loveprone
    October 1, 2008 @ 10:41 am

    I’m new to this campaign.

    Nice collection.

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