Many businesses follow the same marketing plan each year, although it’s always a great idea to incorporate new things every so often. Postcards are a great (new) idea to try, something that’s not really new but you might not have tried it before. They are considered a bit old-school, but there are lots of different ways to incorporate them into your marketing plans that could be a bit hit.

We’ll talk about some different ideas on how to use it, and hopefully give you a good starting point for including postcards in your next marketing idea.

Why postcards

As we mentioned above, it’s a great idea to change up your marketing plans every now and then, to see what works and what doesn’t work for your audience, geographic location, and your services. Everyone’s marketing plans will be different based on their needs. Using postcards is just another idea to change things up.

People aren’t  sending mail as much as they used to, so getting something in the mail feels even more special. Plus, something in the mail feels more sincere and heartfelt because it takes longer to put together and isn’t just an email, something we’re used to seeing everyday. Postcards can be quick and easy to put together though, and can give a more personal touch than a typical email.

Ideas on how to use it

There are tons of ways to use postcards other than the direct mail method, here are a few ideas to get you thinking:

• Send a thank you note to a client
• Give some of your best clients a coupon
• Thank your employees for a job well done
• Announce your updated website, and invite friends, family, colleagues, and clients to come see it

There are many printers out there that can get you started on some great postcards. Check out our Anniversary contest to win 100 postcards from NextDayFlyers.com, a postcard printing company.

Have you used postcards in your marketing plans? How has it worked for you?

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