Promoting your own company online is a great way to expand your audience, but you can only do so much on your own. Allowing and encouraging others to help you promote the company is a powerful way to expand your audience to include more people, reaching more potential customers. Setting yourself up for promotion is the key to making this happen. So the question is, how do you become more promotable, and encourage others to help you in this process? Today we’ll talk about several ideas to help you become more promotable which will hopefully increase your online audience and expand your business.

Create shareable content

Blogging is the greatest way to encourage people to continually visit your site and share your content repeatedly. Adding valuable and relevant content on your blog is also important, otherwise people won’t feel inclined to share it. Write about things that your clients and potential customers will find interesting, and they will most likely have friends that they want to share the great content with as well.

Add sharing buttons

Including sharing buttons on each blog post and on your website is a smart way to allow people to share your content quickly and easily. Making the process of sharing really simple and quick for your users is important for those that will click the like button on a post when they like it, but won’t make the effort to copy and paste the url on Facebook. You get the same effect from both types of promotion so allow people to share in the way they like best.

Be active on social media profiles

Make sure you have some active social media profiles for your company. You don’t need to be active in every social media application out there, but make sure you’re active in a few that are beneficial for you, ones that include your target audience. Interact on a weekly/daily basis to let users know that you’re actively involved. When people interact with your content, they are in turn promoting your social media profile, and your business.

Encourage comments and conversation

This is always tough to do, but it’s an important step in online promotion. The more people that comment on a Facebook status update, the more times you show up in their friends’ News Feeds, which in turn will result in more potential people coming by your profile to check it out. The more you can get your name out there the better! So find new ways to encourage comments on your social media profiles and blog posts.

Most of these ideas are simple and easy enough to do, but they are important steps in making sure that your company is promotable online. Create a great online community for your company and you’re setting yourself up for great success in business.

What’s your favorite way to encourage promotion online?