This is Part 3 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. If you’re just starting out, check out the recommended reading below first!– If you’ve opened Google Analytics and felt overwhelmed by all the numbers, you’re not alone! The good news is that you don’t…
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As the new year gets underway, we’re looking back on some of our favorite posts from 2025. Our goal with this blog is to share content that small businesses will find valuable and helpful for their business, with topics covering things like marketing strategies, design inspiration and trends, social media tools, blogging ideas, and more. Take a look at our top posts from 2025, and let us know in the comments what…
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Whether you’re a one-person shop or a growing small business, having a clear, simple social media plan helps you stay visible, relevant, and ready to catch those year-end sales in the busiest—and most competitive—time of year. Use this quick to-do list to keep your marketing organized and effective without burning out this season! 1. Map Out Your Holiday Offers Early Decide what you’re promoting NOW: special bundles, limited-time discounts, gift sets, loyalty…
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Despite what some might think, email marketing remains one of the most cost-effective ways for small businesses to reach customers, nurture relationships, and drive sales. But creating emails that actually convert takes more than just sending regular updates; it’s all about strategy, personalization, and timing. Here are some best practices to help your next campaign deliver real results. 1. Start with a Clear Goal Before writing a single word, decide what you…
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This is Part 2 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. — As a small business owner, you know how important it is to understand your customers. But when it comes to your website, it’s not always clear what’s working and what isn’t. That’s where…
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This is Part 1 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. — In 2025, having a website isn’t enough; you need to understand how your audience is using it — and that’s where Google Analytics comes in! Not only is it free, it gives you a…
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Creating a solid marketing plan can be the difference between a business that takes off and one that fails to flourish. If you’re a small business owner, you don’t need a massive budget or a fancy agency to create a marketing plan — you just need a clear strategy. Here’s a quick guide to the steps in building a marketing plan that drives real results: 1. Define Your Goals Start with the…
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Selling online is one of the best ways to grow your small business—and WordPress makes it easier than ever. With the right tools and a bit of strategy, you can turn your website into a 24/7 storefront that works while you sleep. To succeed in the e-commerce game, there are a few best practices you should follow to ensure your WordPress site looks great, works smoothly, and keeps your customers coming back….
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Running a small business often comes with budget limitations, but that doesn’t mean effective marketing is out of reach. With a little creativity and the right strategies, you can achieve impressive results without breaking the bank. Let’s explore 10 affordable marketing ideas that can help your brand thrive without breaking the bank. 1. Leverage Social Media Platforms like Facebook, Instagram, and LinkedIn are free to use and offer excellent opportunities to engage…
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2024 is coming to a close, so we’re gathering together our favorite posts from the last year. We’ve shared tons of ideas, tips, and resources—from design trends and creative inspiration to marketing resources for small businesses. Whether you’re a fellow creative, a small business owner, or just here for fresh ideas, this collection will give you a peek into what we share on our Snoack Studios blog. Enjoy exploring our top posts!…
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