Running a business blog can be an excellent way to keep in touch with customers, show your expertise in your field, and get more traffic to your site. There are tons of benefits from it!

It’s easy to get a bit off track though, so we’ve compiled a list of mistakes you can make with a business blog, and what you can do to avoid them.

Forgetting about updates

WordPress and other content management systems frequently offer updates for plugins, themes and the core version that need to be made in order to keep your blog secure and functioning well. Letting these updates lag behind can be a costly mistake as it can leave your site open for hackers to get in easier, so they are important to stay on top of!

Not making backups

Regularly backing up your blog is very important, in case something happens and you need to revert to a previous instance of your site. Every time you make an update you should get in the habit of backing up and then making the update, just in case you need to revert back quickly. We also recommend you backup daily if possible, and this is something your hosting company could help with.

Not posting regularly

Posting on a regular basis keeps fresh content on your blog and encourages readers to return and subscribe. If you fall behind, don’t get discouraged, just pick back up with it and try to set a regular posting schedule to help make it easier.

Not using images

Imagery is very important for sharing especially. Facebook, Instagram, Pinterest and many other social sites have become very visual so you want to make sure to include at least one image in your post so there’s an image that can be shared on those sites. Users also identify with images, so it’s helpful for them to see too.

These are just a few of the commonly-made mistakes, what other mistakes have you seen businesses make with their blogs? Let us know in the comments below!