Creative & Easy Marketing Ideas You Can Do Right Now
Marketing your company doesn’t have to be hard, time consuming, or expensive. There are lots of creative ways to gain exposure for your business that won’t break the bank, and many of them you can even do yourself if you’re on a budget.
Check out our ideas for marketing your company below, and let us know your ideas in the comments too!
Get active on social media
The more you interact with other people, the more they interact with you, which boosts your exposure. Facebook’s algorithm looks for interaction and gives more exposure to groups and pages that people seem to be interested in. So the more active you are, the more potential there is for getting noticed.
Write a blog post
Blog posts are great shareable content that can also be crawled and indexed by search engines. Provide valuable tips, inspiration, resources or other things that your target audience would find helpful and interesting.
Create a Google My Business listing
This free resource is easy to set up and gives you additional exposure and content on Google, it’s a win-win! This is also a great place to direct happy customers to give reviews, so potential customers can learn more about what others think of your company and services.
Run ads on social media
Ads on Facebook can be very inexpensive and give you great exposure. Target the audience you want, set the timeframe and your budget for the ad campaign, and you can run an ad that lots of people will see for as little as a few dollars.
Create a free downloadable resource
Email newsletters can be a great way to stay top of mind with previous and potential customers but you might need to give people something for them to give you their email. Create a free downloadable resource that would be useful to your target audience so it brings in the type of people you’re looking for as a customer.
Hold a social media contest
Social media contests and giveaways can help grow your audience quickly. Ask people to comment, share or interact in some way (which boosts the algorithm) so they can be entered to win. Make it easy and fun and people will love it!
Be a guest blogger
Find a blog or magazine with a large audience (one that includes your target audience) and volunteer to write an article for them. The exposure can be great, bringing lots of potential customers your way for quite a while.
Create video content
Video content is huge and is easily searchable and shareable. Share a resource, teach a lesson, or give some advice that’s valuable and helpful to your audience.
Attend networking events
If there are local networking events going on either with your local Chamber or other networking groups, take advantage of the opportunity to get in front of people. There are lots of virtual networking events that you can seek out as well to meet new people and help expand your circle.
Run a coupon on a site like Groupon
There are lots of coupon sites that allow you to advertise and market your services. If the customers are happy with your services at a discounted rate, chances are high that they’ll keep coming back for more, even at the regular price.
Teach a class in your local area
There are lots of opportunities to teach or lead a class or webinar (in person or virtually) that can help people with a skill like learning Photoshop, how to take great photos on your cellphone, or how to use Word and Excel. Ask at your local library, community college, Chamber or any other business or innovation center in your area.
What other ideas do you have? Share with us below!
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