I recently listened to a commencement speech by Steve Cullen, Design Director and Creative Director at Seattle-based design firm Creature, where he talked about fighting mediocrity in the design world. His speech was directed towards the recent creative graduates of the program, where he told them to strive for good design and to keep having good taste. However, I think the message is more than applicable towards business owners as well and the…
I love seeing great food packaging because it just shows that great design can be used in everything, even things that are used and consumed in our everyday life. I also love it when people do extraordinary things with items that could have been simple and ordinary. Food becomes more fun when the packaging is fun! We gathered a collection of great food packaging designs from TheDieline.com, a great packaging design blog…
We’re not talking about email marketing today (although we do love email marketing!). We’re talking about ways to market your company with your email itself. Continually marketing your company is a challenge and a necessity for any business, and it’s a great idea to take advantage of those easy opportunities that are often free or cheap to use. Using your domain for your email address is one of those things, and is often…
Bright and bold colors are in right now, so you’ll see a lot of websites that feature large blocks of color. Bold colors are a fun way to showcase personality in a big way, and show off a certain characteristic of your company. Yellow gives a really bright and sunny look to your site, making it seem energetic and fun. Blue can mellow out your look, making people feel calm and peaceful…
You’ve been holding off and waiting to redesign your company’s website – waiting until your slow season when you have more time, waiting until you pick up a few more customers, waiting for next year, etc. There’s always a great reason for waiting, because you’re busy serving clients and doing the things that make your business run. But we’ll go through some reasons on why you actually shouldn’t be waiting, and why…