This is Part 2 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. — As a small business owner, you know how important it is to understand your customers. But when it comes to your website, it’s not always clear what’s working and what isn’t. That’s where…
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It’s hard to believe another year has flown by, and that we’re now celebrating 16 years in business! Over the years, we’ve had the pleasure of designing and developing websites, building brands and logos, and creating both print and digital marketing materials for our many happy clients. We’ve truly enjoyed the variety of projects we’ve taken on, as well as the diverse clients and industries we’ve had the opportunity to work with….
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We launched a sleek new website for LJS Consulting earlier this year, a Houston-based firm specializing in construction consulting and litigation support. Their goal was a clean, straightforward, and user-friendly site that highlights their services and provides helpful information for potential clients. The final result is a one-page website that features a minimalist layout with plenty of white space, bright imagery for visual appeal, classic typography, and their signature red color. Take…
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If you’re running a small business, your website is often the first impression you make. And no matter how great your site looks, it won’t help much if customers can’t find it. That’s where Search Engine Optimization (SEO) comes in — and luckily, WordPress has some powerful plugins that make SEO much easier, even if you’re not a tech wizard. Here are some of the best WordPress plugins to increase the odds…
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Earlier this year, we launched an elegant new website for Welcome Bag Shoppe, a Las Vegas-based brand specializing in custom, curated gift experiences for events and businesses. As a new name in the industry, they envisioned a website that reflected the same care and creativity they put into their gifts. So we put together a clean, elegant design that allows their beautifully crafted gifts to speak for themselves. You can check it…
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Stock photos are more than just filler — they’re a visual extension of your brand. As customer expectations shift, so does the look and feel of the imagery that resonates. For small businesses, staying current with stock photo trends can ensure your marketing feels fresh and authentic, without the cost of a custom photo shoot. 1. Real People, Real Moments Gone are the days of stiff poses and overly polished smiles. Today’s…
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This is Part 1 of our series, “Google Analytics 101: A Small Business Owner’s Guide to Smarter Website Decisions” — discover how Google Analytics can help you understand your audience, improve your website, and make informed business decisions. — In 2025, having a website isn’t enough; you need to understand how your audience is using it — and that’s where Google Analytics comes in! Not only is it free, it gives you a…
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If you run a small business, having a visually engaging website that showcases your products or services in an elegant, responsive gallery can make a big difference in how customers perceive your brand. Featuring professional-looking photo galleries helps build trust and attract (and keep!) your audience’s attention. Fortunately, WordPress offers a wide range of user-friendly plugins that make this quick and easy — no coding required. Here are some of the best…
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One of the biggest challenges for bloggers is consistently coming up with fresh content ideas. If you’re struggling with writer’s block, look no further than your audience’s frequently asked questions (FAQs). By addressing these questions in blog posts, you can create an endless stream of valuable content that directly serves your readers’ needs! FAQs Are a Blogging Goldmine How to Turn FAQs into Blog Posts 1. Identify Common Questions Look at customer…
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Creating a solid marketing plan can be the difference between a business that takes off and one that fails to flourish. If you’re a small business owner, you don’t need a massive budget or a fancy agency to create a marketing plan — you just need a clear strategy. Here’s a quick guide to the steps in building a marketing plan that drives real results: 1. Define Your Goals Start with the…
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