
Most people know the value in having good business cards – it’s often the first impression people have of your business when you meet them in person. Picture this, you’ve met someone in person, and told them all about your great business and how you offer premium services and quality products. Then you hand them a less-than-amazing business card on thin paper. The picture you’ve painted doesn’t match the card you’re handing out to represent your company, so the pitch you’ve just made falls short. The fix for this scenario is pretty easy, make sure your cards match the kind of business you want to present.
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As 2011 is drawing to a close, we’re thinking forward to the new year and what it might bring. At Snoack Studios we like to take this time to think about our goals for the next year and start implementing our plans on making it a most prosperous year.
So we would like to issue this challenge to you all as you’re thinking of your goals – what could you do in the new year to propel your business to new heights and expand in new ways? We have some ideas to get you started, keep reading and see how some of these might fit in with your plans.
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I hear lots of rumors or myths about websites and wanted to list a few that I’ve heard before so we could clear up any misconceptions you might have with your own website. These myths include thoughts on designing your site, maintaining it and everything else in between. Your website can be a great marketing tool for your company, so it’s important to utilize it well so you can maximize the greatest value from it.
Check out some of of the myths we’ve heard so your website can be a powerful tool for you!

Holiday time is such a cheery time of year and the packaging of many items around this time reflects that wonderful and cheerful spirit. We see lots of bright colors, some fun and wonderful patterns, and playful ideas that are remind us all what it was like to be a child during the holidays.
Check out these great festive holiday packaging examples from TheDieline.com that exude the holiday spirit and make you want to kick back and enjoy some fun family time! Grab your eggnog and enjoy!
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The use of smartphones and mobile devices like the iPad are growing quickly these days, with more people searching, shopping, and surfing on their mobile devices than ever before. There are some pretty incredible statistics with phones and mobile devices and this infographic from Microsoft Tag estimates that mobile internet usage will take over desktop usage by 2014. If your website isn’t mobile-friendly, you’re missing out on an ever-growing audience and potential business. We’ll cover lots of great reasons to make the move and some great ideas on how to make your site more mobile-friendly too.
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It’s that time of year again – time to order your holiday cards with Snoack Studios! We would love to create cards for your family or your business that are funny, clever, professional, cute, beautiful or serious. Everyone’s style is different and we’ll help you come up with an original design that fits in with your needs and what you want to say. Our holiday cards can be any style, but our focus is always on a quality design which will be geared toward your audience, something that will catch their eye! We can assist with the printing as well, getting you all set and ready to go. We’ll help make your holiday cards fun again!
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Texture is a great way to add some visual interest to a design and give it that extra spark. Depending on the choice of texture, it can also add some character to the design as well, so it’s important to choose appropriate textures that match the style of the company.
We love using texture at Snoack Studios and wanted to highlight some really great uses of texture in web design today. We picked out 8 sites that have different types of textures and also different levels of intensity too. They all do a great job of utilizing these textures to enhance the site and create a great look.
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Keeping in touch with clients and potential customers through email marketing is a great marketing technique and something your company should look into if you aren’t already utilizing it. The greatest reason that email marketing is beneficial is that it helps you to stay at the top of your customers’ minds.
Many people aren’t sure how to get started or what would be best for their company since there are so many different ideas out there. We’ll talk about some ideas today and give you all the info on getting started with it!
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Everything about your website gives valuable information to your potential customers, the typography, layout, content, etc. But the style of your website especially says a lot about your company, whether you want it to or not. We’ve mentioned it before and we’ll say it again, your website is often the first impression many customers will have of your company, so it’s important to make sure that impression counts and is giving an accurate representation of your business.
What kind of impression is your website giving?
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As we mentioned a few posts ago, font options used to be quite limited. The default way to render fonts online is to use the font library of the computer you’re browsing with. This is actually still true today (although this post will introduce other methods). Since Apple and PC computers come with different font options installed, you had to stick with a list of about 10 or so fonts that were considered web-safe fonts. These fonts were on every machine so it was safe to use them because you knew they would appear correctly on your site. Today, we have more options for fonts on your site so keep reading to find out more.
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