We’ve said it before and we’ll say it again, your website is the central hub of your marketing efforts. It needs to rock, period. It’s often the only chance you get to impress a customer. Feel like your website isn’t making the best impression? We have five quick tips today that should help you breathe some more life into your website without doing a huge overhaul. The little details often make a…
When I walk through the grocery store I see beautiful, colorful boxes and wonderful, exciting packages displaying great design work. I love seeing coffee beans in jars instead of the typical coffee bags and innovative packaging ideas that make the product inside look classier, more fun, or easier to use. Great design and fun packaging ideas are all around us and in every store, even Wal-Mart! The next time you walk through a…
Our last few posts have been all about branding, starting out with our discussion on what a brand is and then moving onto some examples of great & powerful brands that are out there today. This post concludes our branding series, and we’ll talk about how it all relates to you and your small business. I’ve read lots of articles and books on branding and I think the biggest thing people don’t cover is how…
We’re continuing on in our branding series, and today we’ll talk about great brands and how they got to where they are today. It’s important to analyze how other companies attained their great status, in order to assess how you can apply those ideas to your company, and become successful in your own pursuit. We started our series on branding a few days ago, talking about what exactly branding is, and what…
This post kicks off our new series on branding. We’ll be bringing you a bunch of great articles that talk about what exactly a brand is, how you can increase your brand value, and we’ll also take a look at some strong brands out there today and what they’ve done to get there. Branding is a pretty broad subject matter. But it’s an important topic for all business owners and professionals to…
We just launched a new site this week, for Cheer Up Cherup, a wedding invitation design company. We worked with Cheer Up Cherup to complete the site, providing the code and development on the project. Cheer Up Cherup creates beautiful and creative wedding invites for couples that want something special for their big day. They provide things for all budgets, so you can choose from ready-made invites or get something completely custom….
Great photography can make your site really stand out and appeal to your audience in a powerful way. However, there’s been a trend lately with great large photography taking center stage and making a bold statement on websites in different genres. We see this trend applied in different ways, in large rotating banners, as great rich backgrounds, in full and powerful headers, etc. The application can be unique but the impact is…