Texture is a great way to add some visual interest to a design and give it that extra spark. Depending on the choice of texture, it can also add some character to the design as well, so it’s important to choose appropriate textures that match the style of the company. We love using texture at Snoack Studios and wanted to highlight some really great uses of texture in web design today. We…
Many businesses follow the same marketing plan each year, although it’s always a great idea to incorporate new things every so often. Postcards are a great (new) idea to try, something that’s not really new but you might not have tried it before. They are considered a bit old-school, but there are lots of different ways to incorporate them into your marketing plans that could be a bit hit. We’ll talk about…
Everything about your website gives valuable information to your potential customers, the typography, layout, content, etc. But the style of your website especially says a lot about your company, whether you want it to or not. We’ve mentioned it before and we’ll say it again, your website is often the first impression many customers will have of your company, so it’s important to make sure that impression counts and is giving an…
Wednesday Call Solutions is a webinar group, run by Pamela Bir and I, for business owners and professionals that are looking to learn more about social media, blogging, productivity, Microsoft Office, and more. The group holds two webinars per month on different topics that are relevant in today’s business world. The second Wednesday of the month covers a social media related topic and the fourth Wednesday of the month covers a more…
Promoting your own company online is a great way to expand your audience, but you can only do so much on your own. Allowing and encouraging others to help you promote the company is a powerful way to expand your audience to include more people, reaching more potential customers. Setting yourself up for promotion is the key to making this happen. So the question is, how do you become more promotable, and encourage…
Defining your target audience is a step that should be taken early on when starting a business. In order to create any kind of marketing materials you must know who you’re planning to sell to and what would appeal to them. Only after coming up with these crucial things can you take steps to reach these people. Defining a target audience is more than guessing who might be interested in your services….
Most companies use the same marketing tactics every year, and don’t add in any new ideas or methods. That’s great if you’re getting good results, but chances are you’re getting the same results year after year and not growing, which isn’t great. In order to promote growth, we must try new things, spread the word, give our customers something new. You might get a chance to reach a new audience that you…
Our last few posts have been all about branding, starting out with our discussion on what a brand is and then moving onto some examples of great & powerful brands that are out there today. This post concludes our branding series, and we’ll talk about how it all relates to you and your small business. I’ve read lots of articles and books on branding and I think the biggest thing people don’t cover is how…
We’re continuing on in our branding series, and today we’ll talk about great brands and how they got to where they are today. It’s important to analyze how other companies attained their great status, in order to assess how you can apply those ideas to your company, and become successful in your own pursuit. We started our series on branding a few days ago, talking about what exactly branding is, and what…
This post kicks off our new series on branding. We’ll be bringing you a bunch of great articles that talk about what exactly a brand is, how you can increase your brand value, and we’ll also take a look at some strong brands out there today and what they’ve done to get there. Branding is a pretty broad subject matter. But it’s an important topic for all business owners and professionals to…