If you’re looking to find new ways to stand out from the crowd this year, start by looking at your marketing materials. How your company is presented tells your audience a lot about you and the kind of products or services you’re selling. A creative business card is remembered and kept. Business cards aren’t expensive but you don’t want them to be simply discarded either. It’s important to put time and thought…
We’re talking about your website! Many companies struggle with making their website personable and friendly while keeping their top-notch level of professionalism. The two concepts can certainly be merged, without losing sight of who your company is and what you represent. You know that it’s important to be professional, but it’s also important that your website is approachable and makes people feel like they are welcome. Think of your site as a…
Anyone that has ever managed a website knows that regular traffic is valuable and necessary for building a community and getting the word out there. It isn’t always the easiest thing to do though, and people often ask us for tips and advice on this. A regularly updated blog is really the best way to keep people coming back for more and is helpful in so many ways. If your users can…
We recently completed a new branding package for Briarwood Baptist Church, a wonderful community church in Cordova, Tennessee. They wanted a new logo and brand that was modern in style, fitting for their suburban Tennessee setting, and communicated real, honest values. We created a brand with modern typefaces, bright and vibrant colors, subtle textures, and an overall fresh style. We love how it came out, read on to see how all of…
It’s time to start thinking about holiday cards for your family and business! We’re running a special for the 2nd half of October that will help you get your cards completed before it’s even time for Thanksgiving. Read below for more details! We can help you create the perfect holiday card for your family or company. We’ll work with you to come up with an idea that will fit your style perfectly,…
As a business owner, you might have heard the buzzword HTML5 and wanted to implement it immediately because it’s the latest and greatest, but weren’t quite sure what it was or how it applied to your website. Or maybe you haven’t heard of it at all, but would like to know more! We’ll go through a simplified version of what it is and what it could mean to you, so you understand…
WordPress is our favorite solution for setting up clients with a user-friendly content management system that allows them to manage their own site. One of the biggest reasons we like WordPress, is that WordPress continually offers updates and upgrades that make it easier to use, more powerful, and most importantly, more secure. In order to take advantage of all that WordPress has to offer with these updates, you need to stay on…
Keeping your website as simple and easy to use as possible, is always best for your users. A website can easily become bogged down with too much information that’s added over time. It becomes less usable when it’s hard to find things because of information overload. You’ve added this information to help your users, but you’ll actually end up overwhelming them, causing them to leave before finding what they need. We have…
There are tons of marketing tools out there to use, and they really differ for the type of business you have. But if you market at all in person, the greatest marketing tool you could have is a powerful business card. Even if you have an online shop and don’t promote locally, you still meet people on a day-to-day basis in your everyday life, who probably ask, “So what do you do?”…
I recently listened to a commencement speech by Steve Cullen, Design Director and Creative Director at Seattle-based design firm Creature, where he talked about fighting mediocrity in the design world. His speech was directed towards the recent creative graduates of the program, where he told them to strive for good design and to keep having good taste. However, I think the message is more than applicable towards business owners as well and the…