Growing your online circle isn’t a popularity contest. Facebook fans, Twitter followers, and email subscribers are all potential customers, so growing your database of people is a great way to grow your business and spread the word about your company. However, you don’t want just anyone on your list in order to be truly beneficial for your company. They need to be people that might be interested in your services, your target audience….
Facebook pages provide a great opportunity to promote your company and reach more potential customers. It’s important to stand out from the competition through customization and personalization of your page. Make sure you’re capitalizing on those opportunities by creating a Facebook page for your company that fits in with your style and company character. There are also lots of opportunities to increase interaction and grow your audience. Read on to discover some…
Custom tabs are a great way to add some color and personality to your Facebook Page’s otherwise bland interface. Even if your company colors are black and white, you still have a certain style that is your own and you can bring that style to Facebook, making your users feel right at home on your Page. It’s also a great place to announce promotions & contests, describe your company to newcomers, and…
Facebook uses a complex algorithm to calculate which posts should appear at the top of your News Feed, or even in your feed at all. If your business uses Facebook to market to your customers, you’ll want to learn more about this algorithm called EdgeRank to ensure your posts are being seen by your followers. It’s a complex math calculation but using it to your advantage is an easy thing to do….
Linked In is a great social media site to join and participate in, no matter what industry you’re involved with. It is considered one of the largest social media sites today so now is a great time to get involved and get connected. It was created for more professional networking and there are many opportunities to connect with other professionals and spread your reach online with this tool. As with any social media…
A post I wrote for W3Mag came out today: The Importance of Design in Online Marketing. From the post: Design is in all around us, on billboards, in print advertisements, on websites, etc. But it’s especially important online to think about good design, when you have so little time to make a quality impression. Online marketing gives you a valuable chance to reach a large number of people quickly, but if you aren’t…
Twitter has changed its look, and with the changes you’ll see several new features where Twitter hopes to improve your experience and allow you to do more at twitter.com. The updated look includes a slightly wider and more interactive interface, with more options to interact that we only saw in third-party Twitter applications before. What do these changes mean for you? We’ll talk about custom backgrounds, and the new features that give…
Creating a Facebook Page for your business is a great way to market yourself on Facebook, extending your reach to Facebook’s ever-growing 500 million plus users. We introduced the topic of Facebook Pages in our Social Media Series a few weeks ago, so today we’ll talk more about what you can do with a Facebook Page, and how you can customize it to make your page really shine. Customization is really the key…
StayOnSearch.com, a great blog that offers search and social media marketing tips and resources, is now offering a free 10 week internet marketing course. This course is comprehensive and has something to offer for marketers of any level. This detailed look at internet marketing is smart and includes tons of great topics including SEO, online advertising, market analysis, social media and link building to name a few. It’s a great resource and…
The best way to learn more about social media is to do some research, and there are tons of articles available online. I’ve gathered some great ones together to help you start your research or learn more about what you can do with social media. Interacting and building relationships are the key to being successful with social media. You just need to get started! This post wraps up our social media series….