There are tons of marketing tools out there to use, and they really differ for the type of business you have. But if you market at all in person, the greatest marketing tool you could have is a powerful business card. Even if you have an online shop and don’t promote locally, you still meet people on a day-to-day basis in your everyday life, who probably ask, “So what do you do?”…
I recently listened to a commencement speech by Steve Cullen, Design Director and Creative Director at Seattle-based design firm Creature, where he talked about fighting mediocrity in the design world. His speech was directed towards the recent creative graduates of the program, where he told them to strive for good design and to keep having good taste. However, I think the message is more than applicable towards business owners as well and the…
We’re not talking about email marketing today (although we do love email marketing!). We’re talking about ways to market your company with your email itself. Continually marketing your company is a challenge and a necessity for any business, and it’s a great idea to take advantage of those easy opportunities that are often free or cheap to use. Using your domain for your email address is one of those things, and is often…
You’ve been holding off and waiting to redesign your company’s website – waiting until your slow season when you have more time, waiting until you pick up a few more customers, waiting for next year, etc. There’s always a great reason for waiting, because you’re busy serving clients and doing the things that make your business run. But we’ll go through some reasons on why you actually shouldn’t be waiting, and why…
Sticker Mule is a recently launched online service that prints great stickers and skins in all sorts of shapes and sizes for any custom design that you submit. They have an easy to use online ordering system and great quality products. We printed some great stickers with them recently and were very happy with the results so we wanted to give them a shout out and let our readers know more about…
There are tons of content management systems out there to choose from, but we prefer to use WordPress for our clients for a couple of very specific reasons. Most importantly, we believe WordPress fits the needs of our clients and us very well, and both of those are important to us. Using a CMS in general is a powerful decision for any company. It allows you to control and maintain your own website,…
Creating an eco-friendly work environment is getting easier these days with so many options and ideas out there to choose from. Creating a green office space can mean recycling more paper, printing less altogether, turning lights off in unused spaces, and being more conscientious of our energy use. You can also take it a step further by making sure your marketing materials are green too. Think of everything from your business cards…
Spring is nearly here! And with the start of spring many people start thinking about spring cleaning and what they can do to trim down and clean out their home and place of business. We recommend including your website on your spring cleaning list this year! It’s a great opportunity to look through everything on your site to make sure it’s top-notch and performing well for you so you can continue on…
The organization of a website goes hand in hand with its user-friendliness and both are imperative to the success of your company’s website. If your users can’t find what they are looking for, they will likely leave, which is not helpful for you. You want to make sure people can find the pages they need and the content they need on those pages quickly and painlessly. We have some great tips on how…
Most people know the importance in having a great looking website and logo, but we’ve found quite a few businesses that let other marketing materials fall through the cracks on quality and design. Think of the last business card you received, did you look at the back, feel the thickness, and notice the quality of it all? You may not have thought through all of these specifically, but I guarantee you saw…